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TEAM / The Reference*
AREAS / Creative direction, Press, Editorial design
CLIENT / IN COLLABORATION WITH / ¡HOLA!
YEAR / 2024
Hola Madrid - An original idea of the team of The Reference*, Hola Madrid brings together in a physical guide the best leisure and cultural plans of the capital for the whole family. From the latest premieres to the most traditional plans in the most authentic neighborhoods. Everything you can't miss, every month.
THE PROJECT
¡HOLA! magazine, with a solid track record in the publishing world and a strong positioning in newsstand sales, showed interest in collaborating with us through the project Todo Está en Madrid. This initiative seeks to explore the possibility of transferring to paper all the content we already develop, thus creating a new editorial experience that takes advantage of the reach and influence of ¡HOLA! in the print market.
This guide seeks to recover the essence of the guides that disappeared with the pandemic and offer an attractive product for a public that still values the printed format, and bring back traffic to the traditional newsstands with a product that is only available in physical format.
PRODUCT LAUNCHING
After conducting an exhaustive market analysis, we developed a content and design proposal that not only aligns with the ¡HOLA! universe, but is also particularly attractive to lovers of Madrid and its vibrant cultural offerings. Our goal has been to rescue interesting content that is currently lost in the vast online universe.
We developed the design and content of Nº0 as an initial proposal, with the objective of defining and adjusting the final product together with the magazine's team. This first issue was launched with a print run of 40,000 copies, distributed in part as a supplement to ¡HOLA! magazine and the rest available for sale at newsstands, generating an immediate impact on the market.
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